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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Kirk Keel Built 99 Shirt Sizes - Then Learned the Customer Was Somewhere Else
Founder · Operator · Executive

Kirk Keel Built 99 Shirt Sizes - Then Learned the Customer Was Somewhere Else

The engineer-turned-marketer built Stantt around an elegant sizing algorithm. The harder invention was a business willing to follow customers from a screen to a fitting room - and back again.

kirk-keel · stanttRead →
Company
The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt
Ecommerce · Consumer · Hardware

The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt

Kirk Keel and Matt Hornbuckle had no apparel experience and one stubborn idea: that most men's shirts fit badly because there aren't enough sizes. So they built 150 of them.

stantt · mens-apparelRead →