
From Bring It On to Virgin America’s dancing safety briefing, Huntley Ritter kept moving closer to the machinery behind the show. Then he built a business around a deceptively awkward question: did anybody actually watch?
Elizabeth Gooch built software for the work that happens after the customer hangs up. Its £26.3 million sale to Verint capped a story of stubborn queues, practical training and a business that had to fix its own sales operation.