Taylor Capuano

Taylor Capuano is the co-founder and chief creative officer of CAKES body, a viral direct-to-consumer apparel brand she launched in 2022 with her twin sister, Casey Sarai. Starting with $5,000 each in personal savings and no marketing budget, the sisters bootstrapped the company from a side hustle into a business that reported roughly $95 million in net sales in its fiscal year ending June 2025. A December 2023 appearance on ABC's Shark Tank, where they landed a deal with Emma Grede, accelerated the brand's rise. Capuano leads creative and marketing, and has become a public voice for bootstrapped, digital-first growth and family-friendly workplace policies.