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Alysha Daytner Took the Scenic Route to the CMO’s Office
She left senior nonprofit titles behind, learned a new industry from the ground up and turned an unconventional résumé into an operating advantage at Sprout Social. Her favorite metaphor for the work comes from ultrarunning: the training matters because, eventually, you have to race.
Sprout Social Built a $457 Million Business on Social Chaos. Now It’s Cutting 20% to Bet on AI.
The Chicago software company made order out of feeds, comments and customer complaints. Its next act is harder: prove that social data is enterprise intelligence - and that the premium price, acquisitions and painful reset are worth it.
Your Social Stack Is Really a Staffing Decision
The Sprout Social versus Hootsuite choice gets clearer when you count the people doing the work and the profiles they must cover. Current pricing makes headcount the multiplier, while channel count determines which tier you need.
Your Social Media Tool Is Really a Headcount Tax
Sprout Social and Hootsuite sell similar command centers, but their price tags expose the real decision: how many people need in, how many profiles they run, and which workflows they cannot live without.