
A direct-response marketer, professional racer and youth coach walks into a stubborn industry. His bet is wonderfully plain: remove needless weight, test the result and let players feel the difference.
Perry Weather is a Dallas-based weather safety and operations platform that pairs on-site weather stations with software to help organizations monitor lightning, heat stress (WBGT), and air quality, automate their safety policies, and keep a compliance-ready record. Founded in 2013 by meteorologist Colin Perry, it serves thousands of schools, cities, golf courses, athletic programs, and industrial firms - including work with the PGA of America - and has delivered tens of millions of real-time safety alerts.