sponsorship-measurement
(2)
Trajektory
Trajektory is a Chicago-based sponsorship intelligence platform that helps teams, leagues, brands, and agencies measure the value of every sponsorship asset - digital and non-digital - in one place. Using AI logo detection and data aggregation across broadcast, streaming, social, in-venue signage, email, web, and mobile, it turns months of manual recap work into real-time, auditable reporting. The platform tracks more than $180 billion in annual sponsorship value and works with roughly half of major North American pro teams.
Dan Calpin
Dan Calpin is a senior technology executive and founder who has spent his career at the intersection of AI, media, and enterprise strategy. As Founding Partner and General Manager of Bain Media Lab, he co-created Mensio, an AI-powered analytics platform measuring TV advertising and sponsorships. He went on to serve as President of Hive, the enterprise AI company specializing in content understanding, and later as EVP North America at Incode Technologies. He is currently launching a new stealth AI venture.