The logos are everywhere. The deal terms are harder to see. SponsorUnited turns the scattered business of sports and entertainment sponsorship into something buyers and sellers can compare.
Trajektory is a Chicago-based sponsorship intelligence platform that helps teams, leagues, brands, and agencies measure the value of every sponsorship asset - digital and non-digital - in one place. Using AI logo detection and data aggregation across broadcast, streaming, social, in-venue signage, email, web, and mobile, it turns months of manual recap work into real-time, auditable reporting. The platform tracks more than $180 billion in annual sponsorship value and works with roughly half of major North American pro teams.