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Consumer · Ecommerce · Health
Vacation made sunscreen worth remembering
A sunscreen that smells like a swimming pool. A perfume that smells like sunscreen. Vacation built a business by making the sensible thing feel like the fun thing.
sunscreen · sun-careRead →
Consumer · Ecommerce · Health
Sun Bum made sunscreen feel like a day at the beach
A wood-grain bottle, a surfer-led crew and an ape called Sonny helped turn a struggling sunscreen business into a brand SC Johnson wanted to buy. The interesting part is what sits behind the beach-party image.
sun-care · sunscreenRead →