The name that became shorthand for the American motorhome is now a five-brand outdoor portfolio. Its next test is turning heritage, dealer trust and in-house technology into growth while buyers remain careful.
Turo is the world's largest peer-to-peer car-sharing marketplace, connecting people who want to rent a car with everyday car owners who list their vehicles. Instead of a fleet of identical sedans behind an airport counter, Turo offers roughly 340,000 cars across 1,600 makes and models - from electric Teslas and pickup trucks to convertibles and classic exotics - bookable through an app or website. The platform handles transactions, host protection plans, liability insurance and roadside assistance, letting owners earn income from idle cars and guests find the exact vehicle they want, often delivered to the airport or their door.