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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

space-heaters

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Company
The Fan Brand That Went to War With Noise - and Won a Third of Amazon
Hardware · Consumer · Ecommerce

The Fan Brand That Went to War With Noise - and Won a Third of Amazon

It sells fans, heaters and air conditioners - the least glamorous corner of the appliance aisle. So why does DREO now command roughly a third of the category on Amazon, and what did it figure out that Lasko and Honeywell didn't?

dreo · tower-fansRead →
Company
The Ohio Basement Where a Space Heater Beat Madison Avenue
Ecommerce · Consumer · Media

The Ohio Basement Where a Space Heater Beat Madison Avenue

Ben Suarez built a direct-marketing machine in North Canton, Ohio that sold more than five million space heaters - and treated every ad like a controlled experiment.

direct-marketing · direct-responseRead →