From Goldman Sachs to Improbable, Peter Lipka has worked on the systems behind shared virtual worlds. Now, as Somnia’s CEO, he is putting that experience to work on a blockchain with a changing clientele.
After a $502 million funding round and some painful lessons in virtual worlds, Improbable found another product: the companies built around its technology. Its latest chapter runs through AI, crypto and the decidedly real business of selling what it creates.