
He built a fintech conference in a salt desert, another around operator guilds, and now markets the invisible machinery that decides whether a digital identity can be trusted. His method is simple to describe and difficult to imitate: learn obsessively, gather the right people, and make the room useful.

He fumbled the snap in his first college game, ran out of startup money four times, and kept moving forward. Fourteen years into Socure, Johnny Ayers is widening his bet on who - and what - the internet can trust.