Buffer began with a queue for tweets. It grew into a business that publishes its salaries, revenue, and mistakes - including the hiring spree that forced ten layoffs.

Ocoya combines the copy desk, design bench, calendar, and publishing queue. The pitch is fewer tabs; the buyer's job is to test whether its automation and support can carry the load.
The Oklahoma City company started life as a wedding-planning site, pivoted to the one social network everyone underestimated, and quietly built a marketing suite that now runs on autopilot for more than a million merchants.