Ana Visneski is a crisis communications expert, founder of Merewif LLC, former Coast Guard officer, and senior AWS leader who pioneered social media programs in the U.S. military, led disaster response during COVID-19 and major hurricanes, advised Wizards of the Coast through the 2023 OGL crisis, and now runs a boutique firm helping tech and gaming companies navigate chaos. She holds two simultaneous UW master's degrees, published a book called 'F*ck It, Watch This,' teaches crisis communications at the University of Washington, and describes herself as someone who says 'That looks impossible, I want to try it.'
Laura Fitton (@Pistachio) is a Boston-based entrepreneur and social media pioneer who convinced the world that Twitter was a serious business tool - years before anyone else believed it. She founded the first Twitter-for-business consultancy (Pistachio Consulting), built the first Twitter app store (oneforty.com, acquired by HubSpot in 2011), co-authored 'Twitter for Dummies' with a foreword by Jack Dorsey, and pioneered the first 'donate by tweeting' charity campaign. After nearly a decade as HubSpot's Inbound Marketing Evangelist, she now runs The Enough Company, applying her evangelism and storytelling skills to accelerating climate solutions through market forces.