
Before every brand wanted an AI assistant, Leon Chaddock was trying to make a tweet behave like a support ticket. His career is a lesson in staying with one stubborn problem while the channels, labels and technology around it keep changing.
The Vancouver company made one dashboard the sensible answer to social sprawl. Eighteen years, one painful reset, and a major listening acquisition later, it is betting that live social intelligence - not another caption generator - can make the old control room matter again.