social-change
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The Vocabulary Test: How The Wakeman Agency Turns Words Into Infrastructure
A small New York communications firm treats language like load-bearing architecture. For organizations working on contested issues, that changes what public relations is for.
Goodwin Simon studies the argument inside your head
The public opinion firm helps campaigns and causes understand why people hesitate. Its research follows the emotional friction between agreeing with an idea and acting on it.
Underground Makes Good Causes Hard to Ignore
A sheep farmer in a hazmat suit. Raspberries arranged like a valentine. Inside the San Francisco creative agency that gives public-interest campaigns something people can picture.
Change.org
Change.org is the world's largest online petition platform, letting anyone start a campaign, gather signatures, and pressure decision-makers on social, political, and consumer issues. Founded in 2007 by Ben Rattray, it now reports more than 580 million users worldwide. The platform operates as a public benefit corporation and, since 2021, is wholly owned by the nonprofit Change.org Foundation. Its stated mission is to empower people everywhere to create the change they want to see and to shift the balance of power between individuals and large institutions.