Michael Hershfield

Michael Hershfield is the founder and CEO of Accrue, a New York fintech that lets retailers embed FDIC-insured, brand-customized savings wallets inside their shopping experience. He built the company around a simple flip of buy-now-pay-later: save first, then spend. Before Accrue, he was SVP of Sales at WeWork and COO at Nucleus, with earlier operating stints across Kitchensurfing, Sailthru, Howcast, and his own ticketing startup LiveStub.