snack-industry
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Corrie Mueller Is Taking a Global Marketing Playbook to the Snack Aisle
After senior Reckitt assignments across Canada, the United States and Asia, Corrie Mueller has moved into a different kind of consumer ritual: the everyday snack. Her new brief at Johnvince Foods joins brand craft to the machinery of sourcing, roasting, packing and retail scale.
Matthew Parry Put a Familiar Snack in a Better Can
The Australian marketer did not invent the canister chip. He noticed what families still wanted from it, rebuilt the proposition around simpler ingredients, and spent a decade earning shelf space one retailer at a time.
Jennifer Bentz
Jennifer Bentz spent three decades learning how shoppers reveal what they want. Now Utz Brands’ chief marketing officer is turning that habit of attention into a playbook for a century-old snack company: sharpen the portfolio, test early, and let evidence earn the next bet.