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FeedbackNow
FeedbackNow is a New York-based real-time customer experience company best known for the Smiley Box - the push-button terminals that ask travelers, patients and shoppers how their visit went and route that sentiment to operations teams within minutes. Founded in Switzerland in 2012, acquired by Forrester in 2018, and spun back out as an independent, venture-backed company in 2024, it pairs physical feedback devices and environmental sensors with AI analytics to help airports, hospitals and retailers fix problems before they show up in a survey.
Steve Peltzman
Steve Peltzman is the CEO of FeedbackNow, the company behind the smiley-face feedback buttons in airport bathrooms and security lines. A former U.S. Air Force officer who worked on the B-2 Stealth Bomber, a decade-long CIO of New York's Museum of Modern Art, and Forrester's first Chief Business Technology Officer, he spun FeedbackNow out of Forrester in September 2024 with a $9M Series A. He is turning a network of physical sensors and one-tap buttons into a real-time, AI-driven operating system for hospitals, convenience stores, airports and stadiums across 40 countries.