smart-benefits
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evermore
evermore (formerly Soda Health) is a healthcare technology company that administers Smart Benefits, connecting people to the products and services they need - healthy food, OTC medications, transportation and more - when they need them. Its Smart Benefits Operating System adjudicates purchases at the item level in real time across more than 70,000 retail locations, helping Medicare Advantage, Medicaid and commercial payers manage supplemental benefits, close care gaps and improve outcomes. The company rebranded from Soda Health to evermore in October 2025 after closing an oversubscribed $50M Series B led by General Catalyst.
Robby Knight
Robby Knight is the co-founder and CEO of evermore (formerly Soda Health), a healthtech company that turns supplemental health benefits into a Smart Benefits platform connecting Medicare Advantage members, health plans, and retailers like CVS, Walgreens, and Kroger. A social worker by training who spent nearly eight years architecting consumer health at Walmart, Knight built the company on a simple frustration: people's first-order needs (food, OTC medicine, transportation) were being met through a patchwork of inefficient programs. evermore has raised roughly $100 million, including a $50M Series B led by General Catalyst in December 2024.