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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

small-business-marketing

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Legend
Laura Norman Makes the Complicated Move
Executive · Operator · Author

Laura Norman Makes the Complicated Move

At Datadog, she helps a large marketing organization find its rhythm. In San Francisco, she spent years helping a small park find its future. Laura Norman's career is a study in turning many voices into forward motion.

laura-norman · datadogRead →
Legend
Laura Beussman Learned Revenue in the Orchestra Pit - Then Taught AI to Listen
Executive · Operator

Laura Beussman Learned Revenue in the Orchestra Pit - Then Taught AI to Listen

Before she ran marketing and revenue at CallRail, Laura Beussman worked behind the scenes in opera, theater and arts finance. The lesson she carried into AI-era marketing is wonderfully analog: listen closely, price honestly and never confuse a beautiful dashboard with the customer.

laura-beussman · callrailRead →
Legend
Alex Litz Put Her Career on a Different Curve
Founder · Operator · Executive

Alex Litz Put Her Career on a Different Curve

A 2020 layoff ended Alex Litz's first career. She answered by learning the machinery of sales, then built Recurve Digital around a deceptively practical idea: small businesses grow when their systems sound like them and actually get used.

alex-litz · recurve-digitalRead →