
The creators and brands who spent a decade renting attention on other people's feeds are now buying software to build private homes instead. Skool, Patreon, Podia and a stack of quieter forum companies are all fighting to be the front door.

Skool, Circle, Discourse, Gainsight, Salesforce and Gravyty are all selling the same thing - a place for your people to gather. The difference is who keeps the keys.