skool
(5)
Everyone Is Quietly Building A Members-Only Internet
The creators and brands who spent a decade renting attention on other people's feeds are now buying software to build private homes instead. Skool, Patreon, Podia and a stack of quieter forum companies are all fighting to be the front door.
You Don't Own the Community You Built
Skool, Circle, Discourse, Gainsight, Salesforce and Gravyty are all selling the same thing - a place for your people to gather. The difference is who keeps the keys.
Skool
How a deliberately plain community platform - five tabs, one price, and a points-for-likes game - became the default home for the paid-community economy.
Alex Hormozi
Alex Hormozi is an Iranian-American entrepreneur, investor, and author who built and exited seven companies without outside capital before founding Acquisition.com, a holding company with 16+ portfolio businesses generating $200M+ in annual revenue. His $100M book series has sold over 5 million copies, including $100M Money Models which broke the Guinness World Record for fastest-selling non-fiction book in August 2025. He co-runs Acquisition.com with his wife and CEO Leila Hormozi and is a co-owner of Skool.com.
Hamza Ahmed
Hamza Ahmed is a British YouTuber and online community operator who built a 2.2M+ subscriber audience by selling discipline, lifting, and self-respect to young men. He runs the Adonis School community on Skool and lives in Dubai.