
The old SEO toolbox has become a control room for Google, ChatGPT and the rest of the discovery web. Its breadth is the reason to buy - and the reason to check the invoice twice.
Ahrefs built one of the web’s busiest crawlers to answer a marketer’s oldest question: why does that page outrank mine? Now the bootstrapped company is teaching the same data engine to map a stranger terrain - what brands appear when people ask AI for an answer.