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Justin So Is Putting the Factory Manual Inside a Text Thread
After watching answers vanish into binders, software silos and veteran operators' heads, Justin So built Sidekick around the one interface every shift already understands: a message.
Michael Martin
Michael Martin is the Co-Founder and CEO of Sidekick, a generative AI assistant purpose-built for real estate agents and brokerages. A Dartmouth-educated executive with a career spanning investment banking at Deutsche Bank and Apollo Global Management, digital agency leadership at Code and Theory, and proptech entrepreneurship, Martin co-founded Avenue 8 in 2020 as a tech-enabled mobile-first brokerage. When Sidekick's AI tooling proved more compelling than the brokerage itself, he made the bold call to shut down the brokerage entirely and go all-in on the software platform. Sidekick has raised $18M in funding, won back-to-back Webby Awards in 2024, and secured MLS partnerships covering over 120,000 real estate agents across the US.