Fetch’s first checkout product depended on grocers and crawled. Its second asked shoppers for one tiny habit - photograph the receipt - and turned the paper trail into rewards for consumers, proof for advertisers and a profitable business with a reported $700 million gross revenue run rate.
POP is trying to turn India’s most ordinary digital ritual into a shopping habit. Its wager: one reward currency can connect UPI payments, credit and a crowded universe of young brands.