shoppable-video
(5)
eko
eko is a New York-based media-technology company that turns product footage and data into interactive, shoppable video experiences for online retail. Founded in 2010 as Interlude to pioneer 'choose-your-own-adventure' interactive entertainment, the company rebranded to eko in 2016 and later pivoted toward ecommerce, using AI-driven tools to build interactive product pages, 360-degree product views and verified product data that help brands and retailers - most notably its long-time partner Walmart - lift engagement and conversion.
Yoni Bloch
Yoni Bloch is an Israeli rock musician turned technology founder who runs eko, the New York company that invented seamless interactive, branching video. He started eko (originally Interlude) with his bandmates in 2011 after they wanted to make a music video the viewer could steer and found no tool existed to build it. eko went on to power the interactive version of Bob Dylan's 'Like a Rolling Stone,' work with Coldplay, Intel, Pepsi and Disney, and sign a $250 million joint venture with Walmart. Today Bloch is pushing eko toward AI-driven, shoppable, choice-driven video for retail and entertainment.
It'sRapid
It'sRapid is a Palo Alto-based AI creative automation platform that turns product data and existing assets into retailer-compliant commerce content - images, videos, display ads, sell sheets and product copy - at scale. Its Optix engine scores and audits creative before and after it goes live, and the platform has helped brands like PepsiCo cut per-asset production from hours to minutes and retail media networks shrink campaign go-live from ten weeks to under two.
Firework
Firework is an AI-powered video commerce platform that brings shoppable shortform video, livestream shopping, and 1:1 video chat to brands' own websites - turning passive product pages into interactive, conversion-driven experiences. Founded in 2017 by Vincent Yang and Jerry Luk, the company serves 1,500+ brands and retailers including Walmart, L'Oréal, Unilever, Albertsons and Samsung.
Vincent Yang
Vincent Yang is the co-founder and CEO of Firework, the world's largest AI-powered video commerce platform. A serial entrepreneur with a Stanford MBA, he previously co-founded EverString (acquired by ZoomInfo) and built a career spanning investment banking at J.P. Morgan and venture investing at Summit Partners. At Firework, Yang raised $270M+ in funding - including a $150M SoftBank Vision Fund 2-led Series B - and built a platform used by 1,500+ global brands to embed shoppable live and short-form video directly on their owned digital properties. Named to Ad Age's Tech Power List 2024, he is now betting on agentic AI as the next frontier of commerce.