Stella & Dot built a jewelry business in other people's living rooms. The living room has shrunk to a phone screen, but the wager is the same: a recommendation from someone you know can make a necklace feel worth trying on.
Harry Rein is the co-founder and CEO of ShopMy, the New York creator-commerce platform that turns taste into a paycheck. Trained as an AI engineer at MIT, he built ShopMy from a side project into a company valued at $1.5 billion, connecting roughly 200,000 creators with more than 1,200 brands and processing over $1 billion in annual transactions. He insists recommendations stay authentic, runs the company at profitability, and frames the next phase as a shift from the creator economy to the curator economy.