A $500 blue prototype became a $256,000 Kickstarter, then a venture-backed test of whether furniture can survive both your next apartment and the economics of shipping heavy things. Floyd's useful lesson is not minimalism. It is how to turn one stubborn design rule into a product system.
Two adventure travelers got tired of squinting at phone screens under the stars. So they built a projector you can throw in a bag - and turned it into a business.