Simone Giertz

Simone Giertz is a Swedish-born inventor, YouTuber, and product designer best known as the 'Queen of Shitty Robots' - a self-styled title earned by building hilariously dysfunctional machines that helped her (and millions of viewers) overcome perfectionism. She parlayed viral robot comedy into a serious design career, founding Yetch Studio in 2022, whose products include the Every Day Calendar (sold at MoMA) and the Laundry Chair - a swivel-rail accent chair for 'half-dirty' clothes that raised nearly $1 million on Kickstarter in 2026.