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Splitwise’s $30 Million Bet on Making Friendship Less Awkward
A rent calculator became the default memory for group money. Now Splitwise has to prove that charging at the moment of maximum inconvenience will not undo the trust it spent 15 years building.
Srinivas Sarkar
Srinivas Sarkar is the co-founder and CEO of Coupl, a Y Combinator-backed neobank built for couples in India. After a stint as a management consultant at EY and a Founder in Residence run at Entrepreneur First, he set out to fix a gap he kept noticing: banking products for couples had not kept pace with how couples actually live. Coupl offers a zero-balance digital joint account that opens in under a minute and serves married, unmarried, and LGBTQ+ partners alike. The company has grown to 80,000+ couples and 300+ crore in transactions without paid advertising. Sarkar is a Forbes 30 Under 30 Asia honoree, an Entrepreneur 35 Under 35 listee, a BITS Pilani alumnus, and a three-time TEDx speaker.
Coupl
Coupl is an Indian consumer fintech building what it calls the country's first neobank for couples. Instead of the paperwork and minimum balances of a traditional bank joint account, Coupl lets two people open a zero-balance shared account with matching RuPay debit cards in about 60 seconds, then split, settle, save and track shared spending inside one app. Backed by Y Combinator (S22) and Entrepreneur First, it serves married, engaged, live-in and same-sex couples across India.