
From sugarcane paper at Colgate to the wholesale machinery of LeafLink, Ryan G. Smith has kept looking for the work people would rather stop doing. His latest company, Mura, took that search into contractors’ back offices - and joined ServiceTrade in June 2026.

The ServiceTrade CMO began in computer science, crossed into product marketing and built a leadership style around evidence, empathy and a willingness to hand over the LEGO tower.