services-as-software
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Nas Radev and the Trouble with 22 Right Answers
An engineering project became Infinite Lambda. Now its co-founder and CEO is trying to automate the work that built his business - while keeping people responsible for the decisions.
Trianz
Trianz is a Silicon Valley digital-transformation firm that has reinvented itself from a traditional IT consultancy into an IP-led, 'Transformation Services as Software' company. Founded in 2001 by former special-forces officer Sri Manchala, it builds hyper-automated platforms - Concierto for multi-cloud migration and operations, Extrica for turning data into AI, and Pulse for the digital workplace - to accelerate transformations for Fortune 1000 and emerging enterprises across data, analytics, cloud, and security.
GrowthX AI
GrowthX AI is a San Francisco growth platform that blends AI workflows with forward-deployed human experts to turn content into compounding organic traffic and pipeline. Founded in 2024 by Marcel Santilli and Daniel Lopes, the company pioneered a 'services-as-software' model for SEO, AEO and content marketing, and counts Reddit, Webflow, Ramp, Superhuman, Abnormal Security and Bolt among its 40+ customers.
Julien Bek
Julien Bek is a Partner at Sequoia Capital's London office, one of the most storied venture capital firms in the world. A Geneva native who studied at Warwick Business School and the University of Cambridge, he started his career as an entrepreneur — founding one of Europe's first e-cigarette companies at age 18 — before transitioning into venture capital at Global Founders Capital and then Accel Partners. At Accel he backed breakout companies like Revolut, Melio, Miro, and BeReal. He joined Sequoia in September 2023 as a London-based partner focused on early-stage European and global tech companies. In March 2026, he published the widely-read thesis 'Services: The New Software,' arguing that the next trillion-dollar company will sell outcomes rather than software tools, using AI to automate service delivery at scale.