FeedbackNow

FeedbackNow is a New York-based real-time customer experience company best known for the Smiley Box - the push-button terminals that ask travelers, patients and shoppers how their visit went and route that sentiment to operations teams within minutes. Founded in Switzerland in 2012, acquired by Forrester in 2018, and spun back out as an independent, venture-backed company in 2024, it pairs physical feedback devices and environmental sensors with AI analytics to help airports, hospitals and retailers fix problems before they show up in a survey.