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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

semiconductor-marketing

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Company
The PR Agency That Learned to Speak Silicon Before Silicon Valley Needed Translators
Media · Enterprise · Hardware

The PR Agency That Learned to Speak Silicon Before Silicon Valley Needed Translators

MCA built a durable Silicon Valley niche by doing the unfashionable work: learning the machines, materials and markets well enough to make complicated technology worth talking about.

public-relations · technology-prRead →
Legend
Nancy Kelly Makes the Invisible Industry Legible
Executive · Operator

Nancy Kelly Makes the Invisible Industry Legible

After nearly two decades translating semiconductor complexity into customer language, Nancy Kelly is giving GlobalFoundries one voice for a consequential new chapter.

nancy-kelly · globalfoundriesRead →
Legend
Ann Minooka Is Teaching Deep Tech to Speak Human
Executive · Operator · Engineer

Ann Minooka Is Teaching Deep Tech to Speak Human

The Synopsys CMO built her career at the seam between engineers and everyone else. Her method is simple to state and hard to practice: translate the technology, measure the result, and stay curious enough to rewrite the story.

ann-minooka · synopsysRead →