self-storage
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Ayash Basu Is Bringing a Photographer’s Eye to Public Storage’s Revenue Machine
After two decades of advising brands, building a photography marketplace and documenting people in the street, Ayash Basu has taken on a different kind of frame: pricing, brand and customer experience across Public Storage. His career suggests that growth begins with learning what deserves attention.
Dayna Hathaway
She started at Extra Space Storage buying Yellow Pages ads. Twenty-six years later she runs marketing for the biggest self-storage company in the country.
Katharine Lau
Katharine Lau is the CEO and co-founder of Stuf, a tech-enabled self-storage company that turns underused space inside commercial buildings into neighborhood storage. She started Stuf in New York in 2020 after a pandemic spring-cleaning session exposed how clunky and inconvenient traditional storage had become. Before Stuf, Lau led real estate growth at the shared-workspace company Industrious and worked across institutional and proptech real estate. Stuf has raised roughly $12.8 million, including an $11 million Series A in 2023, and operates in major U.S. metros from New York to Seattle.
Matt Engfer
Matt Engfer is the co-founder and CEO of Cubby, an AI-native operating platform for self-storage facilities based in New York. After stints in enterprise client success at commercial real estate software firm VTS and an art-sales side hustle that put him inside three storage units and left him baffled by the industry's technology, he started Cubby in 2022 with Adam Fleming. Cubby now serves more than 400 operators managing over 500,000 units across the U.S. and Canada, and raised a $63M Series A led by Goldman Sachs Alternatives in early 2026.
Nick Huber
Nick Huber is the founder of the Sweaty Startup brand and creator of Bolt Storage, a self-storage private equity firm managing 68+ facilities across 11 states. A Cornell track athlete turned anti-Silicon-Valley entrepreneur, he built a $25M+ net worth by 34 through boring, service-based businesses - self-storage, offshore staffing, and cost segregation - while preaching contrarian gospel to 820,000+ followers across social platforms.