self-guided-tours
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Dorota Firek Is Teaching Apartment Marketing to Keep the Door Open
The former beach volleyball player has built a career around reading the open space - first in partnerships, now in the fight to make apartment discovery work after the leasing office goes dark.
Georgianna Oliver
Georgianna W. Oliver is the founder and CEO of Tour24, a Massachusetts-based proptech company whose platform lets prospective renters take self-guided, app-driven tours of apartment communities without an on-site leasing agent. A serial entrepreneur with a two-decade track record, she previously built and sold EverGreen Solutions and AptBudget (both to RealPage) and Package Concierge (acquired by Gibraltar Industries). She holds two patents for self-guided tours and has been recognized as a 2024 Mass Technology Leadership Council CEO of the Year honoree and a 2025 Female Trailblazers of SaaS Award winner.