Brian de Haaff

Brian de Haaff is the co-founder and CEO of Aha!, the world's #1 product development software, which he built past $100 million in annual recurring revenue without taking a dollar of venture capital. Fully remote and profitable from the start, Aha! now serves more than a million product builders. A three-time software CEO, de Haaff is the author of Lovability and the originator of ideas like the Minimum Lovable Product and The Responsive Method. He writes prolifically for an audience of hundreds of thousands, arguing that great companies chase value, not valuation.