Maiden Home

Maiden Home is a New York-based direct-to-consumer furniture brand that sells custom, made-to-order upholstery and case goods handcrafted by family-owned workshops in North Carolina. Founded in 2017 by former McKinsey, Google, and Birchbox operator Nidhi Kapur, the company skips traditional retail markups by shipping factory-direct, aiming to sell a sofa that would list for roughly $6,000 for closer to $2,000. It has since expanded from a web-first model into physical flagships in Manhattan's Meatpacking District and the Miami Design District, plus a contract program serving interior designers and the trade.