An AI search company made the footnote its calling card. Now it is asking a harder question: who should pay when the internet does your homework?
You.com began by inviting people to search the web differently. Its bigger business emerged when AI companies wanted the machinery behind the answers.
A beautiful offline-search engine met a market that would not pay. One customer request later, two French engineers turned the same hard-won speed into an API business used by Under Armour, Lacoste, Slack and thousands more.
Exa is an applied AI lab building a search engine for AIs. Their neural search API lets developers and AI agents retrieve high-quality, factual content from the web using natural-language queries, powering RAG, research agents, and enterprise knowledge workflows.