Somnigroup already makes the mattress and owns much of the store that sells it. Now the company is reaching deeper into sleep technology and the supply chain - a bet that the winner in bedding will control more than a brand name.
Sealy began with compressed cotton in a Texas workshop. Today its real product is a carefully engineered compromise - support, pressure relief and price - sold through nearly every route a mattress can take to a bedroom.

A philosophy major who ended up selling sleep, Frank Fleischman runs sales and marketing for one of America's oldest mattress names - and does it from the same New Jersey mill town where Sealy has been making beds since 1907.