save-now-buy-later
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Accrue
Accrue is a New York fintech that powers modern customer loyalty at the payment layer. Its brandable, stored-value digital wallet lets merchants take control of their payments and refunds, reward repeat customers, and reduce reliance on traditional card networks. Founded in 2021 by Michael Hershfield as a 'save now, buy later' alternative to BNPL, the company has expanded into a full-stack wallet, reward engine, pay-by-bank payments and closed-loop refunds used to lift order value and shopper frequency.
Michael Hershfield
Michael Hershfield is the founder and CEO of Accrue, a New York fintech that lets retailers embed FDIC-insured, brand-customized savings wallets inside their shopping experience. He built the company around a simple flip of buy-now-pay-later: save first, then spend. Before Accrue, he was SVP of Sales at WeWork and COO at Nucleus, with earlier operating stints across Kitchensurfing, Sailthru, Howcast, and his own ticketing startup LiveStub.