sauces
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Viraj Bahl and the price of a second chance
After his restaurants failed, Viraj Bahl sold the family home to start Veeba. The sauce business worked. His advice to the next founder: keep the house.
Ocean's Halo
Ocean's Halo is a California-based natural foods company that grows, harvests and packages organic, ocean-to-table Asian-inspired products - from its signature trayless seaweed snacks to frozen kimbap, broths, noodle bowls and sauces. Founded in 2011 as New Frontier Foods by a group of former finance and tech executives, the brand farms its own organic seaweed in a protected bay off South Korea and sells through roughly 10,000 retail doors including Costco, Whole Foods, Walmart and Target, pairing plant-based nutrition with plastic-free, trayless packaging and a 1% for the Planet conservation pledge.