san-diego-startups
(2)
Cody Barbo
Cody Barbo is the founder and CEO of Trust & Will, the leading digital estate planning and settlement platform in the United States. A two-time founder from San Diego, he launched Trust & Will in 2017 to make wills, trusts, and estate planning affordable and accessible for everyday families. Under his leadership the company has grown past one million users, raised more than $80 million in venture capital, and partners with names like AARP, Northwestern Mutual, UBS, and USAA. Before Trust & Will he founded Industry, a professional network for the hospitality sector, and served as CEO and president of Associated Students at San Diego State University.
Chris Severn
Chris Severn is the co-founder and CEO of Turquoise Health, a San Diego company building software to make healthcare pricing transparent and to simplify the way hospitals and insurers contract and pay each other. After a decade modeling hospital managed-care contracts and running machine learning for payment integrity, he started Turquoise in 2020 with engineer Adam Geitgey, pivoting into federal price-transparency rules just as they took effect. The company has aggregated price data from thousands of hospitals and, in March 2026, raised a $40 million Series C led by Oak HC/FT to become what Severn calls the operating system for healthcare contracts and payments. He also teaches improv comedy and has testified before Congress on price transparency.