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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

salesforce-marketing-cloud

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Legend
Leah Pope’s Career Has One Recurring Villain: Messy Data
Executive · Operator · Author

Leah Pope’s Career Has One Recurring Villain: Messy Data

From social listening to Salesforce, ActionIQ and Zeta Global, Pope has built a career around a deceptively practical idea: technology should clear the desk so marketers can pay attention to people.

leah-pope · zeta-globalRead →
Company
Bold Orange Bet That Loyalty Points Were Broken - Then Built the Customer-Experience Shop Enterprise Brands Actually Hire
Enterprise · Saas · Ai

Bold Orange Bet That Loyalty Points Were Broken - Then Built the Customer-Experience Shop Enterprise Brands Actually Hire

Most agencies sell campaigns. Bold Orange sells the plumbing, the message, and the measurement - a useful model for brands tired of stitching customer experience together one vendor at a time.

customer-experience · marketing-technologyRead →