salesforce-cpq
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Max Rudman Keeps Fixing the Software Behind the Sale
He built SteelBrick into Salesforce CPQ, then returned to the deployment problem hiding underneath it. The useful lesson is not the exit - it is Rudman's habit of narrowing the problem until an engineer can actually ship the answer.
Prodly
Prodly is a Palo Alto-based software company that builds DevOps automation for Salesforce, focused on the parts of the platform that most deployment tools ignore: configuration data. Its AppOps suite handles release management, sandbox seeding, automated regression testing, data migration and compliance reporting so admins and developers can move CPQ, Revenue Cloud and other low-code changes between environments without hand-copying records or breaking production. Founded in 2014 by Max Rudman - who previously founded SteelBrick, the product Salesforce acquired and rebranded as Salesforce CPQ - Prodly raised a $10M Series A in 2021 and positions itself as the tool teams add when relational data deployment is the gap other DevOps platforms leave open.