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Media · Education
Give buyers a reason to choose.
Positioning with April Dunford turns a deceptively simple question - why buy this instead of something else? - into a practical discipline for B2B teams.
product-positioning · b2b-marketingRead →
Founder · Author · Advisor
April Dunford
April Dunford is the world's leading authority on B2B product positioning. A former VP of Marketing at seven venture-backed tech startups (collectively acquired for $2B+), she turned a career of accidental positioning wins into a methodology used by 300+ companies including Google, IBM, and Epic Games. Her book 'Obviously Awesome' (2019, updated 2026) has sold 100,000+ copies and redefined how tech companies think about market context. She consults, speaks, angel invests, and runs a newsletter and podcast under the 'Positioning with April Dunford' brand.
positioning · marketingRead →