The Ukrainian SaaS started as a Chrome-friendly email finder. Its more interesting move was admitting that a found address is useless until prospecting, verification, follow-ups and pipeline all share the same room.

Pipedrive is the flexible pipeline manager. Close is the sales floor with a phone built in - and for teams that live on calls, that difference settles the argument.

Freshsales is the cleaner, faster CRM most buyers prefer on the demo. Zoho keeps taking the deal because it is already sitting inside the software companies bought last year.