Mendocino Farms turned the office sandwich into a seasonal, chef-driven product - then built a 100-store growth machine around the part fast casual often forgets: hospitality.
It started as a burger stand under the Santa Barbara sun in 1969. Fifty-five years and one ampersand later, Habit Burger & Grill is Yum! Brands' bet that a chargrilled patty can scale without losing the char.