safeway
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Keith Colbourn
Keith Colbourn is a retail marketing executive who has spent his career turning shopping data into loyalty. He is Executive Vice President and Chief Marketing Officer at Total Wine & More, and previously ran loyalty and lifecycle marketing at Target, loyalty and analytics at Safeway, and retailer digital solutions at Quotient Technology (Coupons.com). Earlier roles at dunnhumby, FreshDirect, and The Loyalty Group (now LoyaltyOne) put him at the front of the shift from paper coupons to mobile-first, data-driven customer programs.
Amanda Luke
Amanda Luke is the CEO of Bonafide Provisions, the family-founded California maker of organic, traditionally-prepared bone broth. A UC Berkeley and Columbia-trained marketer, she spent years building health-and-wellness brands at Safeway and Luvo before joining the small Carlsbad broth company in 2018, rising from VP of Marketing to CEO within roughly a year. Under her leadership the women-led brand pushed beyond frozen broth into keto cups, cooking broths, and shelf-stable pantry products, positioning Bonafide as one of the most recognizable clean-label bone broth names in the United States.